Profile

An award-winning creative director, graphic designer and systems administrator with extensive experience in print magazines. Strong technical and creative skills, with a passion for purpose-driven design. Expert level mastery of Mac OS X and Adobe Creative Suite with specific regard to InDesign. Proficient with OS X Server and associated management systems.


Technical Skills

Experienced designer of consumer-facing print publications. Creates clean, engaging, effective designs and templates. Strong understanding of and experience with: Magazine Manager (CRM + project management system),  cloud-based asset management, file preparation for DTP printing.

EXPERT: InDesign, Photoshop, Acrobat
SKILLED: Illustrator, MS Office, Suitcase Fusion
STRONG: OS X Server, Open Directory (LDAP), Jabber


Work Experience

ASSOCIATE PUBLISHER, CREATIVE DIRECTOR (2015 - current)
Tower Publications, Inc.

CREATIVE DIRECTOR, SENIOR GRAPHIC DESIGNER (1999 - 2014)
Tower Publications, Inc.

OVERVIEW

Works alongside publisher/CEO to plan market strategies and identify growth opportunities. Responsible for oversight of all aspects of design and project development for Our Town, Senior Times, Gator Country and Survival Guide. Delegates responsibilities to 1-2 graphic designers based on their current workload and experience/talent. Mentors graphic designers to improve skills and encourage growth. Consistently delivers high-quality work under rigid deadlines and quick turnarounds. Recipient of numerous awards from Advertising Federation of Gainesville (AdFed), Association of Free Community Papers (AFCP), Southeastern Advertising Publishers Association (SAPA) and Community Papers of Florida (CPF).

 

RESPONSIBILITIES INCLUDE

  • Establish creative identity for each publication
  • Schedule deadlines for all publications
  • Design and layout editorial content
  • Oversee editorial planning
  • Direct photographers
  • Design advertisements for clients
  • Flatplan all publications
  • Provide final approval for all publications
  • Design sales tools and promotional items
  • Manage and maintain asset library
  • Administrate computer network
  • Administrate project management software
  • Provide staff IT support (Mac OS X)
  • Negotiate estimates and bids with vendors

 

OWNER, GRAPHIC DESIGNER (2002 - current)
Hank McAfee Design

OVERVIEW

Provide freelance design services to a select number of clients each year. Services include copy writing and editing as well as graphic design for advertising, brochures, catalogs, posters, textbooks, editorial layouts, promotional materials, logos, letterhead and business cards. Past clients include Maupin House Publishing, Hope for Vision, Chords for Kids and Level 3 Inspection.

 

GRAPHIC DESIGNER, JUNIOR GRAPHIC DESIGNER, PASTE-UP SPECIALIST (1998 - 1999)
Scripps-Howard Newspapers (The Stuart News)


Education

Florida School of the Arts (1996-1997)

Graphic Design


RECENT AWARDS

ADVERTISING FEDERATION OF GAINESVILLE

2015 GOLD ADDY: PUBLICATION DESIGN - ENTIRE MAGAZINE for Gator Country magazine, Issue 03, Fall Season 2014

2014 GOLD ADDY: PUBLICATION DESIGN - ENTIRE MAGAZINE for Gator Country magazine, Issue 01, Fall Season 2013

2014 GOLD ADDY: Editorial Spread of Feature for Gator Country magazine, NFL Feature, “Making Their Mark”

ASSOCIATION OF FREE COMMUNITY PAPERS

2014 FIRST PLACE: COVER DESIGN ON GLOSS - BOOKLET OR MAGAZINE for Senior Times magazine, October 2013

2014 FIRST PLACE: BEST SINGLE GROCERY AD - FULL COLOR ON GLOSS for Heavenly Ham, Winter 2013