Art direction, editorial, and brand identity · 1999–2020
For 21 years I served as Associate Publisher and Creative Director at Tower Publications, a Gainesville-based independent publisher. I was responsible for the visual identity, editorial design, and advertising design across three publications — Our Town (Gainesville, High Springs, and Newberry editions), Senior Times, and Gator Country — from first issue through print production.
Each cover was designed from concept through press-ready production — photography direction, typography, and composition across all three mastheads.
Feature layouts and article design across Gator Country and Our Town — balancing editorial photography with typography and local storytelling.
Full-service advertising design for local businesses — from concept and copywriting through final production-ready art across Our Town, Senior Times, and Gator Country.
Logo and identity design for Tower Publications' publications and a selection of local clients served through the publications' advertising program.
